Friday, April 29, 2011

The Last 5%

Everybody notices the last 5% of everything. Don't believe me? Try mowing the lawn, but don't get out the string trimmer. Think it matters how straight you kept the mower, or that you had it set to the perfect cutting height if there are wisps of tall defiant blades mocking you around the trees.

Or, write the perfectly composed letter; one that strikes just the right tone, makes perfectly salient points, and offers great wisdom. But, misspell a few words, slip up on some punctuation and you're dead. All the reader will be able to see is someone who should have paid attention in Mrs. Johnson's 5th grade class. They'll miss your genius.

What about a movie. How disappointed are you when you run out of battery just before the end. I don't care how good it was up to that point, it would have been better to never start watching.

This goes for design - in a big way. It matters not how brilliant your design concept, your beautiful renderings, your sweet set of drawings if that last 5% is left undone. You have to finish. That means designing to the talent of the builder. Ensuring that what you've dreamed can be done. And, sweating all the small stuff. Our world is littered with great design that just missed. There are countless buildings where the rendering was as good as it ever got. You can see the idea...if you look hard. The idea is the easy part. Follow through, the execution, the part where it becomes real, now that's tough. It's all about the last 5%...

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